| 书目名称 | Public Relations in China |
| 副标题 | Building and Defendi |
| 编辑 | David Wolf |
| 视频video | |
| 概述 | Written by an award-winning PR executive with over 20 years working in China, a recognized leader in the industry who has advised over two dozen Fortune 500 companies and a host of smaller firms.Pithy |
| 丛书名称 | Palgrave Pocket Consultants |
| 图书封面 |  |
| 描述 | In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China. |
| 出版日期 | Book 2015 |
| 关键词 | PR; Public Relations; China; Asia; Media; Communication; Brand; Defend; brand; communication; corporate commun |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9781137483812 |
| isbn_softcover | 978-1-137-48379-9 |
| isbn_ebook | 978-1-137-48381-2Series ISSN 2947-6127 Series E-ISSN 2947-6135 |
| issn_series | 2947-6127 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2015 |
发表于 2025-3-21 19:38:08
