书目名称 | Public Relations for Asia |
编辑 | Trevor Morris,Simon Goldsworthy |
视频video | |
图书封面 |  |
描述 | This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world. |
出版日期 | Book 2008 |
关键词 | communication; design; Image; management; new media; Online PR; PR; public relations |
版次 | 1 |
doi | https://doi.org/10.1057/9780230583450 |
isbn_softcover | 978-1-349-36190-8 |
isbn_ebook | 978-0-230-58345-0 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2008 |