| 书目名称 | Public Relations Management in Africa Volume 2 | | 副标题 | The Practical, the C | | 编辑 | Albert A. Anani-Bossman,Takalani E. Mudzanani,Isaa | | 视频video | | | 概述 | This book presents milestones in the development of the body of knowledge on public relations in Africa.This book provides insights into the public relations practice in major markets on the continent | | 图书封面 |  | | 描述 | This two-part volume, the first of its kind, examines currentpedagogical modules and research directions in public relations andcommunication management, identifying emerging issues driving thepractice in Africa. In comparison to its Western and Asian counterparts,literature on public relations management in Africa is limited, andmuch of it is examined through the lenses of Western philosophies andpedagogies, failing to reflect Africa‘s socioeconomic, political, andcultural contexts. This project aims to change that. .Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on thepractice of public relations on the continent, within its cultural,global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as wel | | 出版日期 | Book 2023 | | 关键词 | communication; African culture; emerging economies; digitalisation; strategic communication | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-32751-3 | | isbn_softcover | 978-3-031-32753-7 | | isbn_ebook | 978-3-031-32751-3 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerl |
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发表于 2025-3-21 16:51:55
