| 书目名称 | Psychology of the Consumer and Its Development |
| 副标题 | An Introduction |
| 编辑 | Robert C. Webb |
| 视频video | |
| 丛书名称 | The Springer Series in Adult Development and Aging |
| 图书封面 |  |
| 描述 | An unusually understandable survey of the forces or perceptionand feeling that determine the purchases we make; the roles played byfashion, fads, and status; and the psychological needs that theyfulfill. The book discusses how children become consumers and how theychange as they age. Research based throughout, it shows how ads useclassical conditioning, harnessing psychological motivation to createimage and sell products. |
| 出版日期 | Book 1999 |
| 关键词 | Emotion; Marketing; Memory; Motivation; Perception; Persuasion; attention; classical conditioning; cognition |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-4615-4763-1 |
| isbn_softcover | 978-1-4613-7158-8 |
| isbn_ebook | 978-1-4615-4763-1Series ISSN 1566-709X |
| issn_series | 1566-709X |
| copyright | Springer Science+Business Media New York 1999 |
发表于 2025-3-21 17:51:50
