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Titlebook: Psychological Ownership and Consumer Behavior; Joann Peck,Suzanne B. Shu Book 2018 Springer International Publishing AG, part of Springer

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书目名称Psychological Ownership and Consumer Behavior
编辑Joann Peck,Suzanne B. Shu
视频video
概述Expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations..Analyzes the social conditio
图书封面Titlebook: Psychological Ownership and Consumer Behavior;  Joann Peck,Suzanne B. Shu Book 2018 Springer International Publishing AG, part of Springer
描述This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding...Included among the topics:...Evidence from young children suggesting that even legalownership is fundamentally psychological...Ownership, the extended self, and the extended object...Psychological ownership in financial decisions...The intersection of ownership and design...Can consumers perc
出版日期Book 2018
关键词consumer psychology; consumer behavior; marketing and consumer behavior; Jon Pierce; management and psyc
版次1
doihttps://doi.org/10.1007/978-3-319-77158-8
isbn_softcover978-3-030-08384-7
isbn_ebook978-3-319-77158-8
copyrightSpringer International Publishing AG, part of Springer Nature 2018
The information of publication is updating

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