| 书目名称 | Product Development for Distant Target Groups |
| 副标题 | An Experimental Stud |
| 编辑 | Malte Marwede |
| 视频video | http://file.papertrans.cn/760/759130/759130.mp4 |
| 概述 | Industry-applied research.Includes supplementary material: |
| 丛书名称 | Forschungs-/Entwicklungs-/Innovations-Management |
| 图书封面 |  |
| 描述 | Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group. . |
| 出版日期 | Book 2017 |
| 关键词 | User involvement; Ideation; Customer integration; Cognitive distance; Silver Ager; Aviation industry |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-18325-7 |
| isbn_softcover | 978-3-658-18324-0 |
| isbn_ebook | 978-3-658-18325-7 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
|Archiver|手机版|小黑屋|
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