| 书目名称 | Process-based Strategic Planning |
| 编辑 | Rudolf Grünig,Richard Kühn |
| 视频video | |
| 概述 | Explains essential methods and tools of strategic planning and illustrates their application through examples.Integrated view on process-based strategic planning.Describes methods and tools in a conci |
| 图书封面 |  |
| 描述 | A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process"..A company‘s strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved. |
| 出版日期 | Book 2011Latest edition |
| 关键词 | Business Strategies; Strategic Management; Strategic Planning; Strategy Planning Project |
| 版次 | 6 |
| doi | https://doi.org/10.1007/978-3-642-16715-7 |
| isbn_softcover | 978-3-642-42378-9 |
| isbn_ebook | 978-3-642-16715-7 |
| copyright | Springer-Verlag Berlin Heidelberg 2011 |
发表于 2025-3-21 19:16:42
