Titlebook: Proactive Companies; How to Anticipate Ma Leonardo Araújo,Rogério Gava Book 2012 Palgrave Macmillan, a division of Macmillan Publishers Lim

evasive

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Customer Proactiveness Creating Moments Zero in Customer Behaviore consumption behavior, strategists must be equipped with the ability to develop what we call an empathic and persuasive relationship with customers. Otherwise, they will not be able to create relevant moments zero (MZs) and stimulate the positive involvement of customers, who are always bombarded by numerous messages and offers.

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Action Tools and Models The DNA of Market Proactivenessth managerial activities and market proactiveness. This is the main reason that we have always been engaged in the development of analytical tools that could help guide the development of proactive actions in the market, showing executives the path to construct and exercise their anticipatory strategies.

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Organizing the Company for Market Proactiveness the Capacities of a Proactive Company to manage people and processes to the usually difficult task of promoting organizational change. This is why so many strategies fail: all the variables that impact on their implementation must be managed continuously.

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Uncertainty Management Learning How to Deal with Risk and Erroractiveness proposes drastic changes in the current managerial paradigm, it ends up increasing the fear of uncertainty inherent in every change process. All this constitutes a huge barrier to the establishment of market proactiveness. Proactive companies must learn to manage uncertainty..

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Proactive Behavior Management Developing Personal Proactivenesslack of proactive professionals among their employees. Proactive behaviors seem to be the exception — not the rule — in the world of corporations. This reflects, perhaps, the biggest challenge to proactive companies: to ..

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2947-874X ce. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.978-1-349-33090-4978-0-230-36301-4Series ISSN 2947-874X Series E-ISSN 2947-8758

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Leonardo Araújo,Rogério Gava with emphasis on liberalization of air transport and protec.This book addresses emerging legal and economic issues in competition and investment in air transport, against the backdrop of the role governments and airlines should play in avoiding protectionism and encouraging innovation and creativit