书目名称 | Proactive Companies |
副标题 | How to Anticipate Ma |
编辑 | Leonardo Araújo,Rogério Gava |
视频video | |
丛书名称 | Fundacao Dom Cabral (FDC) |
图书封面 |  |
描述 | Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company‘s performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance. |
出版日期 | Book 2012 |
关键词 | innovation; innovation management; management; organization; organizations; strategy |
版次 | 1 |
doi | https://doi.org/10.1057/9780230363014 |
isbn_softcover | 978-1-349-33090-4 |
isbn_ebook | 978-0-230-36301-4Series ISSN 2947-874X Series E-ISSN 2947-8758 |
issn_series | 2947-874X |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2012 |