| 书目名称 | Pricing Perspectives |
| 副标题 | Marketing and Manage |
| 编辑 | Sandra Rothenberger (Assistant Professor of Strate |
| 视频video | |
| 图书封面 |  |
| 描述 | The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies. |
| 出版日期 | Book 2008 |
| 关键词 | Internet; marketing; pricing; revenue management |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9780230594890 |
| isbn_softcover | 978-1-349-30260-4 |
| isbn_ebook | 978-0-230-59489-0 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2008 |
发表于 2025-3-21 17:12:45
