| 书目名称 | Practical Marketing Planning |
| 编辑 | John Cooper,Peter Lane |
| 视频video | http://file.papertrans.cn/754/753137/753137.mp4 |
| 图书封面 |  |
| 描述 | This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy-to-use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions. |
| 出版日期 | Textbook 1997Latest edition |
| 关键词 | communication; marketing; pricing; Promotion |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-349-25551-1 |
| copyright | John Cooper and Peter Lane 1997 |
|Archiver|手机版|小黑屋|
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