| 书目名称 | Political Marketing in the 2021 Canadian Federal Election |
| 编辑 | Jamie Gillies,Vincent Raynauld,André Turcotte |
| 视频video | |
| 概述 | Provides a thorough account of the 2021 Canadian Election from a Political Marketing perspective.Blends academic theory with industry-led practice, theoretical analysis with leading-edge commentary by |
| 丛书名称 | Palgrave Studies in Political Marketing and Management |
| 图书封面 |  |
| 描述 | .This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.. |
| 出版日期 | Book 2023 |
| 关键词 | Political Marketing; Canadian election; political marketing; government; Canadian nationalism; political |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-34404-6 |
| isbn_ebook | 978-3-031-34404-6Series ISSN 2946-2614 Series E-ISSN 2946-2622 |
| issn_series | 2946-2614 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 17:36:42
