Titlebook: Political Marketing and Management in the 2017 New Zealand Election; Jennifer Lees-Marshment Book 2018 The Editor(s) (if applicable) and T

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Book 2018a Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Compass survey and interviews with key political advisors, it explores  the alignment of the policy of National, Labour, the Greens and NZ First with part

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Vote Compass NZ 2017: Marketing Insights into Public Views on Policy and Leaders, being the least responsive to public opinion in their policy offering; Labour needs to defend their market share and leader’s popularity; NZ First need to focus on retaining supporters and the Greens work on improving the reputation of their leadership.

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tympanometry

Consequence

兴奋过度

Conclusion: Political Marketing and Management Lessons for Research and Practice,le, to create a close relationship between market researchers and party decision-makers, differentiate between parties, understand and manage the party’s existing brand perception, and that delivery is the qualification parties need to win elections.