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Titlebook: Political Communication in Direct Democratic Campaigns; Enlightening or Mani Hanspeter Kriesi (Chair in Comparative Politics) Book 2011 Pal

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Hanspeter Kriesirde auf die Kirchen phasenweise starker Druck ausgeübt und Kirchenmitglieder wurden im sozialen Leben häufig benachteiligt. Als Alternative zu kirchlichen Amtshandlungen wie der Konfirmation wurde beispielsweise die Jugendweihe eingeführt und Druck auf Eltern und Jugendliche zur Teilnahme ausgeübt.
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Message Delivery,r considers how political campaigners get their message across by focusing on three choices with respect to ‘message delivery’: targeting, the use of the appropriate communication channel, and timing. These decisions will be explained as functions of contextual and actor-related characteristics.
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Media Organizations in Direct-Democratic Campaigns,However, commercialization of the media, a shift from the dominance of journalistic values to the dominance of financial considerations, and a shift from citizen orientation to consumer orientation, puts in danger the democratic functions of the media.
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When Campaign Messages Meet Ideology: The Role of Arguments for Voting Behaviour,and thus most compelling arguments wins the referendum. Knowing which arguments do prevail and which turn out to be less powerful in predicting the vote is therefore of central importance for the field of political persuasion.
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Key Factors in Frame Building,rectional. Based on the assumption that media input by political actors influences news media frames, the chapter then looks at the factors in more detail, with particular emphasis on the influence of power, the salience of frames in media input, and the multiplication effect of the minister (i.e. the Federal Councillor).
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