书目名称 | Political Communication in Britain | 副标题 | Campaigning, Media a | 编辑 | Dominic Wring,Roger Mortimore,Simon Atkinson | 视频video | | 概述 | 11th volume in the longstanding Political Communications series launched in 1979.Provides both practitioner and academic commentaries on the 2019 British General Election.Seeks to understand the relat | 图书封面 |  | 描述 | .Political Communication in Britain. offers unique insights from various members of the party, media, and polling organizations that contested, reported, and analysed the 2019 British General Election, as well as leading academic experts who have researched the campaign. .Following an essay by Sir John Curtice exploring how the critical issue of Brexit influenced the election, the opening part of this volume features insiders discussing their respective parties’ operations, including their successes and disappointments. This section also includes expert examinations of Boris Johnson’s ‘oven ready deal’ as well as the digital advertising and controversial public relations efforts that helped promote it. The middle part of the book considers the media, with chapters from the BBC, Sky News, and regulator Ofcom, along with analyses of the pro-Conservative press, digital-only plat[1]forms, and the more left-leaning alternative news sites. The closing section of the volume turnsto public attitudes, with experts, including leading pollsters, exploring how these contributed to the Conservatives’ victory. Dedicated chapters also place opinion research in broader context through examining th | 出版日期 | Book 2022 | 关键词 | British Politics; British General Election 2019; Political Campaigning; Boris Johnson; Jeremy Corbyn; Bre | 版次 | 1 | doi | https://doi.org/10.1007/978-3-030-81406-9 | isbn_softcover | 978-3-030-81405-2 | isbn_ebook | 978-3-030-81406-9 | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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