| 书目名称 | Place Branding | | 副标题 | Glocal, Virtual and | | 编辑 | Robert Govers,Frank Go | | 视频video | | | 图书封面 |  | | 描述 | The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. | | 出版日期 | Book 2009 | | 关键词 | brand; branding; Image; research; strategy | | 版次 | 1 | | doi | https://doi.org/10.1007/978-0-230-24702-4 | | isbn_softcover | 978-1-349-31167-5 | | isbn_ebook | 978-0-230-24702-4 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 |
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发表于 2025-3-21 16:35:17
