书目名称 | Performance Measurement of New Product Development Teams |
副标题 | A Case of the High-T |
编辑 | Magdy G. Abdel-Kader,Erin Yu-Ching Lin |
视频video | |
图书封面 |  |
描述 | Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments. |
出版日期 | Book 2009 |
关键词 | brand; methods; Organisation; organization; product development |
版次 | 1 |
doi | https://doi.org/10.1057/9780230584273 |
isbn_softcover | 978-1-349-36485-5 |
isbn_ebook | 978-0-230-58427-3 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 |