| 书目名称 | Out-thinking Organizational Communications |
| 副标题 | The Impact of Digita |
| 编辑 | Joachim Klewes,Dirk Popp,Manuela Rost-Hein |
| 视频video | |
| 概述 | Deals with corporate communications strategy to face the challenges of Industrial Internet and Internet of Things.Presents a holistic approach with interdisciplinary perspectives from different author |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | .This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. ..In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also featuresbest practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come. .. . |
| 出版日期 | Book 2017 |
| 关键词 | Internet of things; Corporate communication; Digital transformation; Social media; Change management; Bus |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-41845-2 |
| isbn_softcover | 978-3-319-82444-4 |
| isbn_ebook | 978-3-319-41845-2Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer International Publishing Switzerland 2017 |
发表于 2025-3-21 19:44:01
