Titlebook: Oscar Buzz and the Influence of Word of Mouth on Movie Success; Owen Eagan Book 2020 The Editor(s) (if applicable) and The Author(s), unde

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Closing Thoughts,This chapter provides closing thoughts based on the previous chapters. It primarily summarizes the content of the book in the form of key takeaways.

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https://doi.org/10.1007/978-3-030-41180-0word of mouth; word-of-mouth marketing; Oscar Buzz; film success; film marketing; predictive analytics; Ho

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Introduction,, and how the inherent risks of making movies have been recognized by industry experts and academics alike. It also provides a preview of each chapter and its role in helping us answer the question why word of mouth is the most important determinant of a movie’s success.

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Film Festivals, and what makes them unique. It also explores the predictive nature of the major film festivals on the Academy Award for Best Picture. Additionally, it discusses what percentage of films will actually get a theatrical release including genres and original screenplays.

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The Influence of Film Critics, that film critics have a moderate influence on movies but that most of that influence is negative. Also, another study by the college found that film critics’ moderate influence on movies could have a significant impact on box office revenue.