书目名称 | Organising Knowledge | 副标题 | Methods and Case Stu | 编辑 | Johannes Gadner (research assistant),Renate Buber | 视频video | | 图书封面 |  | 描述 | The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed. | 出版日期 | Book 2004 | 关键词 | business; complexity; design; Diversity; knowledge management; knowledge organization; management; marketin | 版次 | 1 | doi | https://doi.org/10.1057/9780230523111 | isbn_softcover | 978-1-349-51290-4 | isbn_ebook | 978-0-230-52311-1 | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2004 |
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