Titlebook: Optimization Issues in Web and Mobile Advertising; Past and Future Tren Subodha Kumar Book 2016 The Editor(s) (if applicable) and The Autho

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Fulsome

Internet Advertising Firms,ers to place relevant ads over a specified period on publisher websites. Ad revenue accrues to the firm and the publisher only if a visitor clicks on an ad (i.e., we are considering the CPC model). This might imply that all visitors to the publisher’s website be shown ads. However, this is not the c

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Mobile Advertising,achieved with the joint efforts of three distinct parties: the App aggregator (supply-side), the Ad aggregator (demand-side), and the Ad network (an intermediary between the supply and demand sides). We study a problem of optimal ad delivery from the perspective of the Ad network. An App aggregator

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Future Trends and Challenges in Web and Mobile Advertising,

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Book 2016ing how the schedule of ads is changed based on individual user click behavior. Thus, these models considered personalization in web advertising. The book also presents methods to help solve these models. More recently, there has been tremendous growth in mobile advertising. This book also provides

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2365-8320 e models considered personalization in web advertising. The book also presents methods to help solve these models. More recently, there has been tremendous growth in mobile advertising. This book also provides 978-3-319-18644-3978-3-319-18645-0Series ISSN 2365-8320 Series E-ISSN 2365-8339

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ichen Standpunkt, welches für die mathematikdidaktische Ausbildung eine wesentliche Grundlage darstellt und für die mathematische Kompetenz im Lehrerberuf unabdingbar ist. Das Buch enthält zum besseren Verständnis zahlreiche Aufgaben und Lösungen..978-3-658-02055-2