Titlebook: Optimal Bundling; Marketing Strategies Ralph Fuerderer,Andreas Herrmann,Georg Wuebker Book 1999 Springer-Verlag Berlin Heidelberg 1999 Bund

顾客

Bundling — A Powerful Method to Better Exploit Profit Potentialnt (see Wuebker, 1998, 189). In a similar way, Microsoft is trying to monopolize the Web-browser market. In mid-1996, its Web-browser Internet Explorer had a market share of 7 percent, while Netscape’s Navigator had a quasi-monopoly (over 80 percent market share). By bundling the Explorer with its o

semiskilled

Detonate

Bundling and Pricing of Modular Machine Tools Under Demand Uncertaintyer of Deckel-MAHO with Gildemeister in mid 1994. Overall, global competition between machine tool manufacturers has become fiercer. Recently, the German Machinery and Plant Manufacturers’ Association warned that it was almost impossible to generate profit by building machine tools in Germany, see VDMA (1991).

树木心

谁在削木头

慎重

Book 1999nd price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s prof

verdict

Evaluating Multidimensional Prices in the Bundling Contexturers. Since the early 1990s, between 10% and 28% of all new automobiles have been sold under a leasing agreement, depending on the maker and the model series. The average leasing share for the automobile sector was approximately 23% in Germany in 1995.

GRIEF

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节约

Product and Service Bundling Decisions and their Effects on Purchase Intentionin which only a bundle of items or components is available for purchase; in other words, buyers must purchase the bundle, they do not have the option of purchasing individual components. In contrast, mixed bundling gives buyers the option of purchasing either the bundle, or any or all of the individual components.