| 书目名称 | Opportunity Recognition | | 副标题 | 15 Approaches for Mo | | 编辑 | Andreas Engelen,Clara von Gagern,Monika Engelen | | 视频video | | | 概述 | First comprehensive presentation of the different tools for uncovering innovative growth opportunities.Evaluation of research to systematically uncover new innovative ideas.Practical preparation of th | | 图书封面 |  | | 描述 | .The textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth ("opportunities"). In practice, it can be observed that companies make considerable efforts to identify ideas for innovations that can decisively shape their industry. The reason for this is not least the knowledge that a missed wave of innovation can lead to major problems for the entire company. A central finding of business management research is that ideas for generating future growth opportunities are often not a product of chance, but the results of systematic analyses. . ..The authors provide a structured and comprehensive overview of the most important tools for identifying new growth opportunities. They distinguish between company-related, market-related and environment-related approaches, incorporate numerous practical examples and provide application-oriented assistance with these tools. . ..The second edition of the book incorporates the latest research findings, some examples have been updated and supplemented, and the book has been expanded to include practical application tasks for teaching and practical workshops.. | | 出版日期 | Book 20231st edition | | 关键词 | Entrepreneurship; Idea generation; Innovation management; Tools for idea generation; Growth opportunitie | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-39811-8 | | isbn_softcover | 978-3-658-39810-1 | | isbn_ebook | 978-3-658-39811-8 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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发表于 2025-3-21 19:24:20
