Titlebook: Opinion Control in the Democracies; Terence H. Qualter Book 1985 Terence H. Qualter 1985 communication.Computer.democracy.education.Genera

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The Psychology of Attitude Change,tructed from inaccurate or incomplete stereotypes of reality, we must begin to examine, first, how the original pattern of attitudes is established, and second, how it might be modified or maintained. While we commonly refer to attitude formation and change, it would be wrong to assume that these ar

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The Sociology of Attitude Change,etting, arguing that attitudes ‘are shaped by the cultural traditions, social institutions, and group norms of the society in which every individual finds himself’.. Sociologists draw on the considerable evidence that individuals acquire many of their attitudes and values ready-made from the groups

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Propaganda: What it is,e for destroying the credibility of opponents — arguments labelled propaganda can be dismissed as invalid, dishonest, and unworthy of further attention. Charged with being propagandists, we tend to go on the defensive, denying the accusation. There are still many idealistic democrats who have an unc