| 书目名称 | Online Political Communication |
| 副标题 | How to Use the Web t |
| 编辑 | Gianluca Giansante |
| 视频video | http://file.papertrans.cn/702/701560/701560.mp4 |
| 概述 | Guides the reader on how to develop a successful political campaign by using online tools – from Social Media to Big Data.Presents real-world perspectives from successful and unsuccessful political ca |
| 图书封面 |  |
| 描述 | This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies. |
| 出版日期 | Book 2015 |
| 关键词 | Communication Strategies; Communication Studies; Political Campaign; Search Engine Marketing; Social Med |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-17617-8 |
| isbn_softcover | 978-3-319-36661-6 |
| isbn_ebook | 978-3-319-17617-8 |
| copyright | Springer International Publishing Switzerland 2015 |