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Titlebook: Online Political Communication; How to Use the Web t Gianluca Giansante Book 2015 Springer International Publishing Switzerland 2015 Commun

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发表于 2025-3-21 18:56:20 | 显示全部楼层 |阅读模式
书目名称Online Political Communication
副标题How to Use the Web t
编辑Gianluca Giansante
视频video
概述Guides the reader on how to develop a successful political campaign by using online tools – from Social Media to Big Data.Presents real-world perspectives from successful and unsuccessful political ca
图书封面Titlebook: Online Political Communication; How to Use the Web t Gianluca Giansante Book 2015 Springer International Publishing Switzerland 2015 Commun
描述This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
出版日期Book 2015
关键词Communication Strategies; Communication Studies; Political Campaign; Search Engine Marketing; Social Med
版次1
doihttps://doi.org/10.1007/978-3-319-17617-8
isbn_softcover978-3-319-36661-6
isbn_ebook978-3-319-17617-8
copyrightSpringer International Publishing Switzerland 2015
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发表于 2025-3-21 21:11:03 | 显示全部楼层
edia to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.978-3-319-36661-6978-3-319-17617-8
发表于 2025-3-22 01:00:09 | 显示全部楼层
Building an Online Communication Strategy, well as offline. This chapter gives special attention to a consideration of this activity in the current context, which is characterized by a marked decrease in political participation. Finally, the chapter outlines the role and the recommended practices for political ..
发表于 2025-3-22 06:43:43 | 显示全部楼层
Introduction,erent tools and identifies the most effective ones for different situations. The goal is to help politicians and those working in institutional and social communication to use the Internet as a tool for building trust with citizens and generating consensus for their specific programs.
发表于 2025-3-22 09:24:05 | 显示全部楼层
Online Communication Tools,r, are critical to any political communication strategy. This chapter shows how to use these tools most effectively, demonstrating that the most innovative options are not necessarily the best—and that one of the most effective online communication tools is in fact one of the oldest.
发表于 2025-3-22 15:31:36 | 显示全部楼层
d perspectives from successful and unsuccessful political caThis book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social m
发表于 2025-3-22 18:14:19 | 显示全部楼层
o wesentlich von den übrigen Metazoen, daß wir die letzteren als Eumetazoen ihnen gegenüberstellen. — Im Folgenden wird dies noch näher zu begründen sein. — Dort wurde ferner hervorgehoben, daß die Eumetazoen von einer gasträaartigen Urform abgeleitet werden können, deren Entoderm als Urdarm die nah
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发表于 2025-3-23 01:48:51 | 显示全部楼层
How Politics Change on the Web,nication opportunities. Before the emergence of digital media, enormous resources were required to start up a newspaper, television channel, or radio station; however, today everyone has the means to spread their individual message to an audience of potentially millions of people. But if everyone ha
发表于 2025-3-23 06:40:19 | 显示全部楼层
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