书目名称 | Online Political Communication |
副标题 | How to Use the Web t |
编辑 | Gianluca Giansante |
视频video | |
概述 | Guides the reader on how to develop a successful political campaign by using online tools – from Social Media to Big Data.Presents real-world perspectives from successful and unsuccessful political ca |
图书封面 |  |
描述 | This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies. |
出版日期 | Book 2015 |
关键词 | Communication Strategies; Communication Studies; Political Campaign; Search Engine Marketing; Social Med |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-17617-8 |
isbn_softcover | 978-3-319-36661-6 |
isbn_ebook | 978-3-319-17617-8 |
copyright | Springer International Publishing Switzerland 2015 |