书目名称 | Online Intermediaries for Co-Creation |
副标题 | An Explorative Study |
编辑 | Christoph W. Künne |
视频video | |
概述 | Addresses critical research gaps in patient innovation, online intermediaries and consumer co-creation.Presents a valuable market overview of online intermediaries for innovation co-creation in health |
丛书名称 | Progress in IS |
图书封面 |  |
描述 | .This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. .In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.. . |
出版日期 | Book 2018 |
关键词 | Open innovation; Co-creation; Online platforms; Virtual knowledge broker; Patient innovation; healthcare |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-51124-5 |
isbn_softcover | 978-3-319-84573-9 |
isbn_ebook | 978-3-319-51124-5Series ISSN 2196-8705 Series E-ISSN 2196-8713 |
issn_series | 2196-8705 |
copyright | Springer International Publishing AG 2018 |