| 书目名称 | Online Growth Options for Retailers |
| 副标题 | Three Essays on Dome |
| 编辑 | Matthias Schu |
| 视频video | |
| 概述 | Publication in the field of economic sciences.Includes supplementary material: |
| 丛书名称 | Handel und Internationales Marketing Retailing and International Marketing |
| 图书封面 |  |
| 描述 | Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective. . . |
| 出版日期 | Book 2017 |
| 关键词 | Internationalization; Online Retailing; Market Selection; Speed; Imitability; Multi Channel Retailing |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-18215-1 |
| isbn_softcover | 978-3-658-21519-4 |
| isbn_ebook | 978-3-658-18215-1Series ISSN 2626-3327 Series E-ISSN 2626-3335 |
| issn_series | 2626-3327 |
| copyright | Springer Fachmedien Wiesbaden GmbH 2017 |
发表于 2025-3-21 16:04:02
