Titlebook: Nudge Theory in Action; Behavioral Design in Sherzod Abdukadirov Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 behavioral

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Introduction: Regulation versus Technology as Tools of Behavior Change,and recently popular wearable technology tools help consumers reduce the negative impacts of excess weight. Similar to policy nudges, these tools increasingly incorporate behavioral insights to become more effective in helping consumers overcome their biased decision-making.

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Who Should Nudge?g effective nudges. It contrasts the regulatory process with the process used by the private sector, and finally argues that producing effective nudges requires a more flexible, iterative approach, which the regulatory process cannot accommodate. Consequently, the business of nudging should be left to the private sector.

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Weight-Loss Nudges: Market Test or Government Guess?st that nudges are a blunt instrument for reducing population weight. Finally, the paper discusses how nudging by governments differs from nudging by markets, and concludes that market nudging is the more promising avenue for helping citizens lose weight.

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One Standard to Rule Them All: The Disparate Impact of Energy Efficiency Regulations addition to disregarding consumer preferences, these rules may not conserve as much energy as advertised due to unintended behavioral consequences. This chapter explores the reasoning behind energy efficiency regulations and why these reasons are insufficient support for the large costs they impose on consumers, especially low-income consumers.

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Nudges in Health Carentribute to the creation and use of nudges with specific examples of where they exist in health care policy. Following this overview is a series of questions that looks at the validity of using nudges in policy.

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Overview of Behavioral Economics and Policycision-makers themselves, however, allow people to make better choices, either by overcoming or by leveraging their cognitive biases and dysfunctions, and more important, to do so in their own true interests.