书目名称 | Nudge Theory in Action |
副标题 | Behavioral Design in |
编辑 | Sherzod Abdukadirov |
视频video | http://file.papertrans.cn/669/668810/668810.mp4 |
概述 | Systematically challenges theory-based nudge policies.Questions the libertarian paternalism of Nudge and Misbehaving.Examines how existing political incentives and regulatory institutions impact nudge |
丛书名称 | Palgrave Advances in Behavioral Economics |
图书封面 |  |
描述 | This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.. |
出版日期 | Book 2016 |
关键词 | behavioral economics; economic policy; nudge politics; nudge marketing; libertarian paternalism |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-31319-1 |
isbn_softcover | 978-3-319-31318-4 |
isbn_ebook | 978-3-319-31319-1Series ISSN 2662-3846 Series E-ISSN 2662-3854 |
issn_series | 2662-3846 |
copyright | The Editor(s) (if applicable) and The Author(s) 2016 |