Titlebook: Normativity in Perception; Maxime Doyon,Thiemo Breyer Book 2015 Palgrave Macmillan, a division of Macmillan Publishers Limited 2015 Phenom

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The Grammar of Sensationorge Berkeley (1710): is perception . direct or not? And if not, by what is it mediated? Philosophers of her time called the alleged intermediary objects of sensation ‘sense-data’ (Ayer, 1955). But, unlike the ‘sense-data’ theorist and rather like John Austin at the time or Charles Travis today, Ans

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oint of reference and a theoretical model the classification of the consumer rituals as “instruments for meaning transfer”, as describe in the famous book by Grant McCracken . (McCracken, .). His classification includes four types of rituals for transfer of meaning from the goods to the consumer’s i

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Maxime Doyonlped to drastically reduce transaction costs and increase the appearance of new business models. This Schumpeterian type of organizational innovation has given birth to trillion dollar businesses like Apple, Alphabet, Amazon, Microsoft, and Facebook. These platforms and others provide a fertile fiel

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T.Real-world examples and detailed case studies ensure pract.This open access book is a practitioner‘s guide to smart, connected products and solutions. As a hands-on playbook, it combines the business and technical execution perspectives to help product companies, OEMs, manufacturers and equipment

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