| 书目名称 | New Perspectives in Media Translation | | 副标题 | Transcreation in the | | 编辑 | Loukia Kostopoulou,Parthena Charalampidou | | 视频video | | | 概述 | Covers an array of special topics and applications related to the notion and practice of transcreation.Includes in-depth discussions of current debates in the field.Provides a comprehensive review of | | 图书封面 |  | | 描述 | .This edited book explores the practice of transcreation in a variety of contexts, from audiovisual material to digital and marketing material. Drawing on the latest developments in translation and media studies, the volume promotes an understanding of the transcreation process and the way it challenges the concept of translation (Chaume 2018) and impacts on training for translators, localizers and content creators. Chapters include both theoretical and experimental research contributions that investigate facets of transcreation in diverse media and genres and offer constructive insights in the discipline. This book covers the theoretical aspects and practices of transcreation in audiovisual and digital media and will appeal to scholars, researchers and professionals working in the fields of translation, especially audiovisual translation, transcreation, localization and new media.. | | 出版日期 | Book 2024 | | 关键词 | transcreation; multimedia translation; translation; localization; digital humanities | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-62832-0 | | isbn_softcover | 978-3-031-62834-4 | | isbn_ebook | 978-3-031-62832-0 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerl |
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发表于 2025-3-21 19:35:17
