Titlebook: New Perspectives and Paradigms in Applied Economics and Business; Select Proceedings o William C. Gartner Conference proceedings 2023 The E

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Comparison the Anchoring Effect Application in Employee Management in Silesian Voivodeship with Pragson applies to enterprises with 100+ employees. The second goal of the paper is to find out how often the anchoring effect is used in the Silesian Voivodeship. The authors set one hypothesis, and the results of the paper rejected it. The basic assumption led the authors of this paper to this researc

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Marketing Communications in the Sharing Economy: Who Is the Target Segment for Car Sharing?eneration X and Z. These findings are valuable for platforms that mediate car sharing. It will enable them to target their marketing campaign correctly to the age group that is more likely to become the platform‘s customers and attract those customers with the right marketing communication strategy.

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Conference proceedings 2023topics relate to an overall theme of sustainable development from an economic perspective. The conference brings together scientists from different fields of applied economic research in order to exchange ideas and experiences leading to improved methods of economic analysis. 

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2198-7246 nal economics, financial economics, and quantitative methodsThis book features a collection of high-quality and peer-reviewed papers from the 2022 6th International Conference on Applied Economics and Business (ICAEB), which was held in Stockholm, Sweden, during August 24-26, 2022. ICAEB serves as a