Titlebook: New Luxury Management; Creating and Managin Emmanuelle Rigaud-Lacresse,Fabrizio Maria Pini Book 2017 The Editor(s) (if applicable) and the

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Luxury DynamicsThis chapter presents the luxury sector and how luxury brands can be managed in a modern, critical way. It explains all you need to know to understand what is different about the luxury sector, including key concepts like value and value creation.

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蛙鸣声

Brand as a Legal Asset for Luxury Companies: Brand PowerIn any marketing process, it is essential to use the law to optimize the actions of managers, and it can be a genuine lever for achievement. In such cases the law is not perceived as an obligation and a constraint, but as a catalyst for success (André and Rigaud-Lacresse 2014, p. 10).

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Knowhow, Skills and Competencies as Knowledge Assets for Luxury CompaniesThe luxury sector occupies a key place in textile, clothing, leather and footwear production, and represents valuesand identities, as well as creativity (European design heritage European Sector Skills Council .).

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Luxury & Prime LocationsFinance is a key factor of success in the luxury sector. In fact, from the design to the product distribution, a luxury company must have a solid financial structure to fund its projects and create value for its shareholders.

VOK

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Supply Chain Management in the Luxury IndustryThis chapter will introduce the concept of supply chain and supply chain management, discuss the typical supply chain configuration of luxury companies and describe the planning and execution processes in supply chain management.

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International Retailing and Growth PathsRetail is a crucial area for managing the luxury business, in terms of visibility, interaction with the customer, and concrete experience of the brand. It is also in continuous evolution, hence it is necessary to observe carefully what happens in order to be prepared and select the most appropriate approach.