| 书目名称 | New Luxury Management |
| 副标题 | Creating and Managin |
| 编辑 | Emmanuelle Rigaud-Lacresse,Fabrizio Maria Pini |
| 视频video | |
| 概述 | Moving from conceptualisation to distribution of luxury products and services, the book provides an integrated approach to the full value chain.Provides a comprehensive approach to the management and |
| 丛书名称 | Palgrave Advances in Luxury |
| 图书封面 |  |
| 描述 | .Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, .New Luxury Management. encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.. |
| 出版日期 | Book 2017 |
| 关键词 | value chain; distribution; services; intangible; global; luxury |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-41727-1 |
| isbn_softcover | 978-3-319-82415-4 |
| isbn_ebook | 978-3-319-41727-1Series ISSN 2662-1061 Series E-ISSN 2662-107X |
| issn_series | 2662-1061 |
| copyright | The Editor(s) (if applicable) and the Author(s) 2017 |
发表于 2025-3-21 19:49:38
