Titlebook: Neuromarketing; Exploring the Brain Leon Zurawicki Book 2010 Springer-Verlag Berlin Heidelberg 2010 Consumer Behavior.Emotions.Market rese

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Exploring the Brain,developmental biology, cellular biology, behavioral biology, neurology, cognitive neuropsychology and cognitive sciences. This relatively new field of research has in recent years significantly contributed to a better understanding of human behavior. In that sense, it provides insights into the consumer conduct as well.

出价

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978-3-662-50187-0Springer-Verlag Berlin Heidelberg 2010

成份

Exploring the Brain,developmental biology, cellular biology, behavioral biology, neurology, cognitive neuropsychology and cognitive sciences. This relatively new field of research has in recent years significantly contributed to a better understanding of human behavior. In that sense, it provides insights into the cons

知识

Consumption as Feelings,is is tremendously complex. In order to better grasp how consumers make choices and decide to buy, the enhanced knowledge of people’s experience of the consumption itself and of all the accompanying sensations proves crucial. Applying the findings of neuroscience, as will be demonstrated in this cha

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Neural Bases for Segmentation and Positioning,ell. One of the most salient features of emotion is the pronounced variability among individuals in their reactions to emotional incentives and in their dispositional mood. Collectively, these individual differences have been described as the affective style (Davidson 2004). At issue, however, are n

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Applying Neuroscience and Biometrics to the Practice of Marketing,here are approximately 90 private neuroscience labs contracting with businesses to perform applied studies on consumer behavior, attitudes and related issues. This takes place in addition to so many university centers which on occasion venture into the industry-sponsored research.

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