| 书目名称 | Neuroeconomics |
| 编辑 | Martin Reuter,Christian Montag |
| 视频video | |
| 概述 | Combines a scholarly introduction with state-of-the-art research in neuroeconomics.Presents important paradigms and research methods.Includes in-depth review of empirical findings.Addresses researcher |
| 丛书名称 | Studies in Neuroscience, Psychology and Behavioral Economics |
| 图书封面 |  |
| 描述 | .This book represents one of the cornerstones of the series .Studies in Neuroscience, Psychology and Behavioral Economics.. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.. |
| 出版日期 | Book 2016 |
| 关键词 | Behavioural Economics; Cognitive Factors in Decision Making; Decision Making under Ambiguity; Game Theo |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-35923-1 |
| isbn_softcover | 978-3-662-56860-6 |
| isbn_ebook | 978-3-642-35923-1Series ISSN 2196-6605 Series E-ISSN 2196-6613 |
| issn_series | 2196-6605 |
| copyright | Springer-Verlag Berlin Heidelberg 2016 |
发表于 2025-3-21 18:26:50
