| 书目名称 | Minority Marketing: Issues and Prospects |
| 副标题 | Proceedings of the 1 |
| 编辑 | Robert L. King |
| 视频video | |
| 概述 | Includes the full proceedings of the first Minority Marketing Congress.Includes contributions related to customer behavior, advertising and promotion.Provides a variety of quality research in the fiel |
| 丛书名称 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| 图书封面 |  |
| 描述 | .This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme .Minority Marketing: Issues and Prospects.. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal .of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leadin |
| 出版日期 | Conference proceedings 2015 |
| 关键词 | Academy of Marketing Science; Advertising; Customer Behavior; Marketing Research; Minority Enterprises; M |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-17392-4 |
| isbn_softcover | 978-3-319-38693-5 |
| isbn_ebook | 978-3-319-17392-4Series ISSN 2363-6165 Series E-ISSN 2363-6173 |
| issn_series | 2363-6165 |
| copyright | Academy of Marketing Science 2015 |
发表于 2025-3-21 19:42:14
