Titlebook: Media, Organizations and Identity; Lilie Chouliaraki (Professor of Media and Communic Book 2010 Palgrave Macmillan, a division of Macmilla

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Making Sense of a Crucial Interface: Corporate Communication and the News Mediateractions as a discursive process in which professionals and journalists construct and negotiate frames about an event or issue related to a company. This process tends to be guided on both sides by the individual’s professional identity (as a communication professional or a journalist) and the identity of his or her organization.

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Identity and Appeal in the Humanitarian Brandife that is branded and marketed as if it were a corporate product. It discusses the factors that brings this change about and, on the basis of analyses of two humanitarian TV spots, investigates the consequences in terms of the transformed organizational identities that emerge from their mediatization.

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