Titlebook: Media, Organizations and Identity; Lilie Chouliaraki (Professor of Media and Communic Book 2010 Palgrave Macmillan, a division of Macmilla

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GREG

Rethinking Television in the Digital Ageoptions for advertising agencies.. However, as advertisers are now using television as one among many media platforms for their marketing purposes, through customizing and personalizing their campaigns, television itself undergoes a process of fundamental change. Part of a broad and convergent media

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BBC and New Media: Legitimization Strategies of a Public Service Broadcaster in a Corporate Market Eavours open market competition. Even though the BBC, one of the major Public Service Broadcasting institutions worldwide, is not privatized, it is, nonetheless, now obliged both to adopt practices that originate in the private sector in order to remain competitive in the changing media environment,

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Strategic Auto-Communication in Identity—Image Interplay: The Dynamics of Mediatizing Organizationalmmunicative process, in terms of a company’s stimulation of mass media attention, serves as a catalyst for identity construction within the organization. Our findings demonstrate the importance of mass media for influencing identity and for creating strong member identification. Moreover, they illus

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outrage

Making Sense of a Crucial Interface: Corporate Communication and the News Mediaate communication professionals representing commercial companies and journalists working for news organizations. This account conceptualizes these interactions as a discursive process in which professionals and journalists construct and negotiate frames about an event or issue related to a company.

anachronistic

Place Branding and Globalization. The Media is the Message? branded in the same way as companies and products. It is well known that the corporate brand has become an essential part of business identity that helps audiences to identify with the company and — lest we forget — encourages them to buy its products and services. In a similar way, branding has be

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Identity and Appeal in the Humanitarian Brandplay inherent tensions between commercial and noncommercial logics. This chapter examines humanitarian discourse as an example of a domain of social life that is branded and marketed as if it were a corporate product. It discusses the factors that brings this change about and, on the basis of analys

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The Construction of Businesswomen in the Media: Between Evil and Frailtya, at least in Sweden, in recent decades. Due to pension reforms, most Swedish citizens became interested in the financial markets. Together with the traditional attention paid to labor relations in Sweden, this has called for special attention to business in the media: this on the local and concret