| 书目名称 | Media and Digital Management | | 编辑 | Eli M. Noam | | 视频video | | | 概述 | Offers a primer for students in Media, Communications, Information, and Business.Applies elements of a basic MBA curriculum to media management at a level that is clear, comprehensive, and appropriate | | 图书封面 |  | | 描述 | .Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, .creating .a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, .harvesting .the product created: market research, marketing, pricing, and distribution. And third, the .control. loop: media accounting and strategy planning. . .In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledg | | 出版日期 | Textbook 2019 | | 关键词 | information environment; human resource management; MBA; industry; media studies; communication; media tec | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-72000-5 | | isbn_softcover | 978-3-319-71344-1 | | isbn_ebook | 978-3-319-72000-5 | | copyright | The Editor(s) (if applicable) and The Author(s) 2019 |
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发表于 2025-3-21 19:35:38
