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Titlebook: Media and Change Management; Creating a Path for Matthias Karmasin,Sandra Diehl,Isabell Koinig Book 2022 Springer Nature Switzerland AG 20

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Change Management in Human Resources,hor point and HR provides the instrumental support. This chapter takes the exact opposite viewpoint in approaching the subject. Here HR is the institutional context in which change management is located; this is done in two ways: First, the interface between change management and HR will be consider
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Work in Transition: Digital Media and Its Transformative Potential for Work,ork has faced a significant transformation. Some call it a revolution and compare its effects with the changes wrought by the Industrial Revolution in the eighteenth and nineteenth century. This chapter deals with the changes in office respectively knowledge work and their implications for an organi
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New Technologies and Organizational Health: How Changing Requirements of the Digital Workplace Compa competitive advantage. Hence, organizations that want to be healthy (and successful) are called upon to allocate resources to increase both employee engagement and employee well-being. By putting more attention and efforts toward determining employees’ concerns as well as the health and well-being
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Cross-Media Advertising in Times of Changing Media Environments and Media Consumption Patterns,ices and services are just some of the most prevalent examples reflecting current changes in the media industry. At the same time, these changes are not without implications for consumers. Media multitasking or the use of multiple screens at the same time is one characteristic of today’s media consu
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Convergence, Consumer Behavior, and Change Management,tion, information, media, and entertainment are influenced by convergence and changes in consumer behavior. In this chapter, we briefly introduce the concepts of convergence and consumer behavior, then provide a detailed discussion about changes in consumer behavior and current trends. We show how c
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Managing Change Related to Consumer Privacy Laws: Targeting and Personal Data Use in a More RegulatIncreasingly, marketers are using the trail of personal data consumers leave behind to achieve more precise marketing tactics and may even sell this information to third parties. This has led to growing concerns over the privacy of personal data. Despite a number of large corporations’ data breaches
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