| 书目名称 | Media and Change Management | | 副标题 | Creating a Path for | | 编辑 | Matthias Karmasin,Sandra Diehl,Isabell Koinig | | 视频video | | | 概述 | Provides an overview of the latest developments in change management for the media sector.Discusses change management from interdisciplinary angles with an innovative focus on the media sector.Propose | | 图书封面 |  | | 描述 | Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of .produsage .and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc..This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management | | 出版日期 | Book 2022 | | 关键词 | New forms of consumer behavior; Content digitization; Automated content generation; Digitizing media ou | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-86680-8 | | isbn_softcover | 978-3-030-86682-2 | | isbn_ebook | 978-3-030-86680-8 | | copyright | Springer Nature Switzerland AG 2022 |
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发表于 2025-3-21 16:39:21
