Titlebook: Measuring Country Image; Theory, Method, and Alexander Buhmann Book 2016 Springer Fachmedien Wiesbaden 2016 Public Relations.Public Diplom

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https://doi.org/10.1007/978-3-658-15407-3Public Relations; Public Diplomacy; Partial Least Squares; Structural Equation Modeling; Nation Branding

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Towards an integrative model of the country image, a basic terminological framework systemizing the central constructs of country image, country reputation, country brand, and country identity. On this basis the author develops the four-dimensional ‘4D Model’ of the country image by integrating well-established concepts from national identity theory, attitude theory, and reputation management.