Titlebook: Mastering the Globalization of Business; Roger Cartwright Textbook 2004Latest edition The Editor(s) (if applicable) and The Author(s) 2004

性别

清楚说话

Introduction,002 there were demonstrations at the Earth Summit in the South African city of Johannesburg with Colin Powell the US Secretary of State being booed. These were just the latest in a series of protests that were becoming a feature of meetings of the World Trade Organization (WTO) and other such bodies

HALL

脱落

,A shrinking world 2 — global markets,e European Union (EU) and the North American Free Trade Association (NAFTA) are the two best known but there are a number of others. The EU differs from other free trade associations in that it is concerned not only with trade but also with ever closer political ties between its members. It is the p

Malcontent

A global takeover?, the majority of consumers in the developed world, globalization has brought immense benefits not least of which has been the increased access to a huge range of consumer products. Why should we fear something that has brought increased choice?

insular

Think global, act local,lly but think locally. Ford is undeniably a major US corporation but a whole generation of motor cars, e.g. the Popular, the Cortina and the Anglia, were considered in the UK to be quintes-sentially British. Ford appeared to many in the UK to be a British company — hardly surprising as it acted as i

contrast-medium

Globalization and the human resource,alue. There has been much criticism in recent years of the short-term attitude of many Western companies and investors — typically demanding 15 per cent ROI (return on Investment) year on year rather than making long-term investments in the operation. It has been pointed out that many Far Eastern co

溺爱

妈妈不开心

The global customer,not completely straightforward. It has been attributed to Lord Sainsbury in the UK but also to a Philadelphia department store owner, John Wannamaker, who is reputed to have first used the phrase as early as the 1860s.

overbearing