| 书目名称 | Mastering the Globalization of Business |
| 编辑 | Roger Cartwright |
| 视频video | http://file.papertrans.cn/626/625562/625562.mp4 |
| 概述 | Provides an overview of the implications of globalization on management and business. There are discussion points used throughout the text to stimulate thought. Encourages active involvement through q |
| 丛书名称 | Master Series (Business) |
| 图书封面 |  |
| 描述 | The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding. |
| 出版日期 | Textbook 2004Latest edition |
| 关键词 | business; globalization; management; marketing |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-0-230-80202-5 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2004 |
|Archiver|手机版|小黑屋|
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