Titlebook: Mass Customization and Customer Centricity; In Honor of the Cont Thomas Aichner,Fabrizio Salvador Book 2023 The Editor(s) (if applicable) a

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The Role of SKU Management in Product Variety Reduction Projects. For many manufacturers, this has resulted in uncontrollable product proliferation and a struggle to manage their product variety. To address this problem, many manufacturers have initiated product variety reduction (PVR) programs. Unfortunately, many such initiatives do not achieve the intended fi

FAWN

The Internationalization of SME Production: Organizational Challenges and Strategic Opportunitiesity to also internationalize their upstream activities. This exploratory study analyzes the consequences of the internationalization of production on SMEs. We propose to focus the future research on both the organizational changes that are stimulated by this kind of internationalization and on the c

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周年纪念日

The Ghost in the Machine: A Multi-method Exploration of the Role of Individuals in the Simultaneous nto a firm’s operations, paying little attention to the role of human agency—the capacity of individuals to affect the organization through their purposeful action. We address this gap in the literature using a multi-method, empirical theory-building study that investigates how managers and employee

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Online Shopping Preferences in Mass Customization: A Comparison Between 2008 and 2021mparing data about European customers from 2008 (. = 561) to 2021 (. = 743), it was possible to identify several unexpected developments in customers’ behavioral intentions and perceptions. Among others, the researchers investigated the effects of age, shipping time, and product category. The findin

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Enhancing Users’ Digital Social Interactions While Shopping via Online Sales Configuratorsactivities with ever-increasing levels of digital social interaction. While Web users are familiar with the constant evolution of digital technologies, in contrast, companies with online platforms, including e-commerce, seem to lag behind compared to the increasing pace of digital evolution. The dif

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Impact of Racial Diversity in Advertising on the Perception of Mass-Customized Products by Consumersy has become a business buzzword in the late 2010s and early 2020s. There is an increasing pressure from stakeholders for more racial and ethnic diversity in teams, on corporate boards, in advertisements, and in many other dimensions of business. Consequently, it became almost mandatory for decision

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