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Titlebook: Marktforschung für die Smart Data World; Chancen, Herausforde Bernhard Keller,Hans-Werner Klein,Thomas Wirth Book 2020 Springer Fachmedien

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Die Zukunft der Marktforschung für Wohnimmobiliense und Lebensstil zu definieren. Zusätzlich lassen sich konkrete Emotions- und Motivationsfelder der Entscheidungsfindung aufzeigen. In der Vergangenheit haben das iib Institut und seine Marktbegleiter vorwiegend Befragungen, Interviews und CRM Daten ausgewertet. Der Immobiliensektor ist traditionsb
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a macroanalytic rating instrument adapted from the NICHD Study of Early Child Care and Youth Development (NICHD SECCYD). We illustrate the general practicability and reliability of this assessment with results from the first pilot study (N = 466). We point out potential pitfalls in implementing thi
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Florian Keusch,Frauke Kreuterto meet but that nevertheless are opposed by powerful interests, an opposition that constitutes a major drama of the present world. Finally, a simple formalized representation of our model of interaction between innovation and structural reorganization, together with its inherent radical uncertainty
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Hartmut Schefflerer to the question of the evil of the world and theodicy. We then apply our methodological approach to questions of reforms and social justice and discuss the relevance, in the interpretation of history, of considering political views and actions and the use of ‘if’.
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Christian Thunign the constructed civilization contributes to making society a hostile environment for development. The strength of the ‘power of society’ in primitive civilizations belies the idea, frequently voiced among anthropologists, that such societies are free from oppression. This evidence facilitates a mo
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Ulrich Föhl,Elke Theobaldng the collective goals of research, and the recognition of the diversity in scientific research, which is in tune with the polyhedral character of reality (natural, social and artificial) and its ontological levels (micro, meso, macro), contribute to the methodology of science in its twofold condit
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