Titlebook: Marketingkommunikation mit Out-of-Home-Medien; Planung, Einsatz und Michael Kleinjohann Book 2021 Der/die Herausgeber bzw. der/die Autor(en

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Out-of-Home-Marketingkommunikation,t-, Ambient-, Transportmedien- und Verkehrsmittelwerbung synonym für die umfassendere und treffendere Bezeichnung „Out of Home“-Marketingkommunikation verwendet. OOH-Medien wirken in einem grundsätzlich jedem Konsumenten zugänglichen öffentlichen Raum, außerhalb von Arbeitsstätte und Wohnraum („.“) werblich auf Menschen ein.

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Summary,ie zeitlich differenziert sowie skalierbar und effektiv mit Werbung ansprechen. Die Adressierung via OOH-Medien ist aufgrund der Ubiquität und Omnipräsenz der Werbeträger unübersehbar und erschließt im Multi- oder Omnichannel-Marketing zusätzlich mobile Kunden und Out-of-home-Konsumentenpotentiale.

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at the level of human exposure, of animal studies, and of research in vitro. Additionally, the molecular mechanisms of metal-induced cancer are considered at each ofthese three levels.In large part, the emphasis rests on the use of in vitro, biochemical and bacterial studies, including tissue cultu

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Michael Kleinjohann at the level of human exposure, of animal studies, and of research in vitro. Additionally, the molecular mechanisms of metal-induced cancer are considered at each ofthese three levels.In large part, the emphasis rests on the use of in vitro, biochemical and bacterial studies, including tissue cultu

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Michael Kleinjohann at the level of human exposure, of animal studies, and of research in vitro. Additionally, the molecular mechanisms of metal-induced cancer are considered at each ofthese three levels.In large part, the emphasis rests on the use of in vitro, biochemical and bacterial studies, including tissue cultu

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Michael Kleinjohann discussed at the level of human exposure, of animal studies, and of research in vitro. Additionally, the molecular mechanisms of metal-induced cancer are considered at each ofthese three levels.In large part, the emphasis rests on the use of in vitro, biochemical and bacterial studies, including tissue cultu978-1-4899-4091-9978-1-60327-403-6

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Michael Kleinjohann at the level of human exposure, of animal studies, and of research in vitro. Additionally, the molecular mechanisms of metal-induced cancer are considered at each ofthese three levels.In large part, the emphasis rests on the use of in vitro, biochemical and bacterial studies, including tissue cultu