Titlebook: Marketing in University-Industry Technological Collaboration; Communication and Re Malgorzata A. Grzegorczyk Book 2021 The Author(s), under

SAGE

The Role of Marketing in the Technology Transfer Process,ting with the original science and technology push approach, before moving on to consider aspects of market and user pull. We close the chapter with a consideration of more sophisticated, but still essentially linear models, such as coupled models. This chapter explains how shifting marketing effort

Terminal

Managing Relations in Technology Transfer,der management in technology transfer. The chapter investigates the role of social capital, the need for trust and the importance of cultural influences on university technology commercialization. It also examines the characteristics of a successful technology transfer relationship. As a first step,

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Marketing Communications in Research Commercialisation,challenges and barriers to inclusion of marketing in university-industry technology transfer. The reader is provided with important considerations for effective marketing communication geared to university-industry technology transfer? The chapter also addresses the characteristics of good communica

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tial differential equations driven by Gaussian noises. The kernel-based collocation solution is a linear combination of reproducing kernels obtained from related differential and boundary operators centered at chosen collocation points. Its random coefficients are obtained by solving a system of lin

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Malgorzata A. Grzegorczykgrowing interest in these methods is due in part to the fact that they are extremely flexible numerical tools and can be interpreted in a number of ways. For instance, meshfree methods can be viewed as a natural extension of classical finite element and finite difference methods to scattered node co

HEDGE

Malgorzata A. Grzegorczykmodel. We investigate the discrete equations of this model, suitable for numerical implementation. It is shown that the widely used discretization approach incurs rather large errors. Motivated by this observation, a correction is proposed, which significantly increases the accuracy by cancelling er

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