Titlebook: Marketing for the Non-Profit Sector; Tim Hannagan Textbook 1992Latest edition Macmillan Publishers Limited 1992 marketing.organization.Pro

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书目名称Marketing for the Non-Profit Sector影响因子(影响力)




书目名称Marketing for the Non-Profit Sector影响因子(影响力)学科排名




书目名称Marketing for the Non-Profit Sector网络公开度




书目名称Marketing for the Non-Profit Sector网络公开度学科排名




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书目名称Marketing for the Non-Profit Sector被引频次学科排名




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书目名称Marketing for the Non-Profit Sector年度引用学科排名




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书目名称Marketing for the Non-Profit Sector读者反馈学科排名

calamity

Nomogram

首创精神

The Marketing Activity,Traditionally, marketing has been linked to the concepts of profitability and of providing a competitive edge. It is sensible, therefore, to ask what the role of marketing is in an organisation where profit is not the motive and where retaining a competitive edge may not be of primary importance.

生命

FUSC

Jogging

MUMP

The Control of Marketing,ll continue as it has in the past; on the other hand, it is essential to know how well a marketing strategy is working in order to control its quality and provide an after-sales service. The marketing plan needs constant fine tuning to maximise the probability that the organisation will achieve its marketing and corporate objectives.

Venules

Macmillan Publishers Limited 1992

DEMN

Overview: After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.